Categories
Social Media

Google+


Want your business or organization to be one of the first to create a digital homestead on the exciting new frontier of Google+? Well, don’t be too hasty. Google+ business options will be coming later on this year for companies.

Check out the brief video below from Google Product Manager Christian Oestlien, who notes that the new social network is currently for individual users only.  (Also note that businesses that have tried to set up accounts on Google+ have been deleted in recent days.)

 

[youtube id=”at_azOmh69A”]

We’re still just getting our feet wet with Google+, and what we’ve seen is promising. It will be interesting to see if it connects with Google Places and other location based software.  That type of integrated service could be the big selling point of this social network. For now you can at least rest easy knowing that you’re not missing the next great marketing land rush. Yet.

Categories
Branding Marketing Video Marketing

Passion

B M W.  Those three letters will stir many different perceptions and emotions.  What would be the first three words that you would associate with that brand?  For me I think; Excellence, Luxury, and Performance.  Most likely those words are exactly what the marketing companies behind BMW’s ads want you think.

Obviously there are other words like Yuppie, Expensive, and Arrogant that many people might associate with the brand.  I would be willing to bet that you didn’t think the words, Rugged, Adventure, and Passion. If you watch the short video below you will see BMW presented in a new way that is meant to recast the brand in a new light.

[youtube id=”XAUhV1r-kUo”]

In 2011 I believe you will be seeing more “passion” videos and advertisements.  With the economy still slowly recovering, consumers will be careful of how they are spending their money, and will be looking for companies that really believe in their products and services.   So take a look at your product or services and think, what makes you passionate about them?

Here are two bonus clips!

[youtube id=”uM2Eh0iXrUM”]

[youtube id=”KDEYMVeZy2w”]

 

-Patrick