Video Marketing Archives -

I recently went to a Banff Film Festival that was visiting near my home town. Prior to watching the film they showed 1-2 minute ads that tied into the spirit of the film festival. While no one likes to sit through loads of advertisements prior to a film, most of these were enjoyable to watch. Could this be the start of a new trend? Conventional wisdom says that advertisements need to be 15 seconds, but to accomplish this advertisers push annoying content at you. I’m sure by now you have perfected closing down unwanted video advertisements that appear when you load a website. Recently TED pushed back against this belief and has added interesting advertisements after their media. Often the videos are ones that you will stick around and enjoy watching and maybe even share them.

It takes a lot for me to visit a website after watching a video. This clip was the one of the few that spurred me to visit their site.

Dulux Walls from Jodie Sibson Potts on Vimeo.

This one has a great ending.

Nokia ‘Dot’ from Wieden + Kennedy London on Vimeo.

So take a few minutes and watch rest of them, and try not to be moved.

-Patrick

B M W. Those three letters will stir many different perceptions and emotions. What would be the first three words that you would associate with that brand? For me I think; Excellence, Luxury, and Performance. Most likely those words are exactly what the marketing companies behind BMW’s ads want you think.

Obviously there are other words like Yuppie, Expensive, and Arrogant that many people might associate with the brand. I would be willing to bet that you didn’t think the words, Rugged, Adventure, and Passion. If you watch the short video below you will see BMW presented in a new way that is meant to recast the brand in a new light.

[youtube id=”XAUhV1r-kUo”]

In 2011 I believe you will be seeing more “passion” videos and advertisements. With the economy still slowly recovering, consumers will be careful of how they are spending their money, and will be looking for companies that really believe in their products and services. So take a look at your product or services and think, what makes you passionate about them?

Here are two bonus clips!

[youtube id=”uM2Eh0iXrUM”]

[youtube id=”KDEYMVeZy2w”]

-Patrick