What is the best way to tell a story about your business? In today’s world there are many methods for getting your message out, but how do you tie it all together?
In the below ad by Google, you can see their ecosystem is truly built to help businesses from soup to nuts. Even with Google+ being a question mark, it’s hard to see a business thinking that they should only invest in posting status updates on Facebook or Twitter.
Too often companies miss great opportunities to create excitement for products and services by not taking full advantage of the web. This doesn’t mean that a company should be sending out loads of twitter messages and doing weekly Google+ Hangouts.
For example, take a bike shop. Maybe you have a long time customer who just got that dream bike. Take a photo of them just getting the bike and include it in your next newsletter (or post it on your Google Places/Bing Local page). By highlighting both the long time bond with the customer and the quality of the product you sell you will be creating a story about your company and what it means to be a customer at your store.
Telling the story about your business doesn’t need to be time consuming, but by taking a little time every now and again, you can gain that edge over your competition. So how do you tell your story?