I recently went to a Banff Film Festival that was visiting near my home town. Prior to watching the film they showed 1-2 minute ads that tied into the spirit of the film festival. While no one likes to sit through loads of advertisements prior to a film, most of these were enjoyable to watch. Could this be the start of a new trend? Conventional wisdom says that advertisements need to be 15 seconds, but to accomplish this advertisers push annoying content at you. I’m sure by now you have perfected closing down unwanted video advertisements that appear when you load a website. Recently TED pushed back against this belief and has added interesting advertisements after their media. Often the videos are ones that you will stick around and enjoy watching and maybe even share them.
It takes a lot for me to visit a website after watching a video. This clip was the one of the few that spurred me to visit their site.
Dulux Walls from Jodie Sibson Potts on Vimeo.
This one has a great ending.
Nokia ‘Dot’ from Wieden + Kennedy London on Vimeo.
So take a few minutes and watch rest of them, and try not to be moved.
-Patrick