Dec 19 2012

Gaming The System (Don’t Do It!)


Gaming The System (Don’t Do It!)

A little while ago Yelp announced that they are now showing “Consumer Alert” warning messages on the profile pages businesses that it says it caught trying to buy reviews.

As the New York Times reported back in October, Yelp conducted a sting operation in which one of its employees pretended to be an “Elite” reviewer and responded to review solicitations on Craigslist. As the article explains:

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Jun 27 2012

Understanding Your Fans and Followers

by Patrick Ahlberg in Customer Relations, Marketing, Social Media

Understanding Your Fans and Followers

For any conversation to be a success, you need some understanding of the people taking part. In social media, the majority of conversation will be driven by a group of fans who are more engaged than others.

There’s always a group of individuals who tend to post, comment, question, and share more than the rest. Whether it’s on Facebook, Twitter, Google+, these fans are valuable and important for the health of your conversations and your brand’s community.

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Apr 13 2012

Tools for Small Businesses

by Patrick Ahlberg in Web Tools

Tools for Small Businesses

In keeping up with the latest trends in marketing and the web, we often discover applications that have a lot of potential for businesses. Here are a few of the interesting apps and websites that we have come across. We encourage you to check them out.

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Mar 30 2012

Emails that every small business should think of sending

by Patrick Ahlberg in Email Marketing

Emails that every small business should think of sending

Whether you’re just starting out with email marketing or you already have some experience sending marketing emails, you’ve probably wondered about the types of email communication you should send to your customers.

Should you nurture your subscribers with weekly newsletters? Are dedicated emails better at optimizing your sales and marketing goals? Should you send emails with highlights of news and your best content from the past month or quarter? These are all valid questions that a small business should consider when selecting the right format to meet their marketing goals.

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Jan 19 2012

PR Nightmare


PR Nightmare

A company’s image is one of the most valuable assets that they own. Should anything happen to that image, companies can quickly discover that everything they have worked hard to achieve over the years evaporates in front of their eyes in a matter of days.

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Dec 23 2011

Telling Your Story

by Patrick Ahlberg in Branding, Marketing

Telling Your Story

What is the best way to tell a story about your business? In today’s world there are many methods for getting your message out, but how do you tie it all together?

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Oct 06 2011

Timing Your Email Campaign


Timing Your Email Campaign

Reaching customers at the right time of the day can be the difference between getting your emails clicked and having them ignored. The only way to determining the optimal time to send to your customers is to test your campaigns.

According to research from MarketingSherpa, if just 47% of marketers test when to send an email to their in-house lists, that means over half of all email campaigns are not considering if their emails might be opened, links clicked or better conversion rate by changing the time or day of the week it is sent.

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Aug 19 2011

How To Get The Most From Your Homepage

by Craig Coutermash in Branding, Websites

How To Get The Most From Your Homepage

There is a saying, never judge a book by its cover. Unfortunately, we all judge by the cover. In regards to the web, your homepage is your “book cover”. If you are a small business, your “book cover” is just as important as a store front or a business card.

Here are some tips to get the most out of your homepage.

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Aug 05 2011

Three Ways to Get Great Content Even If Your Business Isn’t Exciting

by Patrick Ahlberg in Blogs, Customer Relations

Three Ways to Get Great Content Even If Your Business Isn’t Exciting

A company’s blog is a golden opportunity to share two things: how much you know about your industry and insight into your personality. So it can be frustrating for small business owners to hear that they must start up blogs and have social media if they are in a B2B industry or any other industry that may be less exciting than consumer technology, fashion, sports, or entertainment.

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Jul 28 2011

Google+

by Patrick Ahlberg in Social Media

Google+

Want your business or organization to be one of the first to create a digital homestead on the exciting new frontier of Google+? Well, don’t be too hasty.

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